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SUMMARY OF WORK EXPERIENCE

Senior Graphic Designer at Flügger
(2022-Now)
Concept development. Led global campaigns and development of the
Corporate Visual Identity

Digital Graphic Designer at Flügger
Delivered high-quality offline and online graphic design solution

Graphic Designer at DESIGN LETTERS
(2016-2022)
Oversaw the creation and execution of online campaigns

Digital Designer at Top-Toy
(2011-2016)
Developed global and local campaigns and marketing materials

Graphic Designer at GN Netcom
(2011-2011)
Developed global and local campaigns and marketing materials

SUMMARY OF EDUCATION

Artificial Intelligence in Communication and Design (2024) at DMJX
Learned to integrate AI tools and technologies into creative workflows and design strategies

Usability and User Experience (2013) IT University
Developed skills in user-centered design, datcollection, evaluation methods, and web usability optimization.

Bachelor’s degree (2007–2010)
The School of Visual Communication, Haderslev

Technical School (2006–2007)
Graphic Design

SUMMARY OF WORK EXPERIENCE

Senior Graphic Designer at Flügger (2022-now)
Concept development. Led global campaigns and development of the
Corporate Visual Identity

Digital Graphic Designer at Flügger
Delivered high-quality offline and online graphic design solution

Graphic Designer at DESIGN LETTERS (2016-2022)
Oversaw the creation and execution of online campaigns

Digital Designer at Top-Toy (2011-2016)
Developed global and local campaigns and marketing materials

Graphic Designer at GN Netcom (2011-2011)
Developed global and local campaigns and marketing materials

SUMMARY OF EDUCATION

Artificial Intelligence in Communication and Design (2024) at DMJX
Learned to integrate AI tools and technologies into creative workflows and design strategies

Usability and User Experience (2013) IT University
Developed skills in user-centered design, datcollection, evaluation methods, and web usability optimization.

Bachelor’s degree (2007–2010)
The School of Visual Communication, Haderslev

Technical School (2006–2007)
Graphic Design

Flügger

Senior Graphic Designer
dec. 2022 – now

  • Concept development, design and implementation of a new corporate visual identity

  • Strategic concept development and creative direction of four annual campaigns, from insight and ideation to execution across digital, print, and in-store channels

  • Development of campaign concepts and marketing materials for Flügger Retail, adapted across channels and markets

  • Conceptual framework, structure, and visual design of the new Flügger

  • Concept Manual, defining principles, tone, and visual guidelines

  • Working with HubSpot, Umbraco, WordPress, and Figma to support concept-driven digital solutions

  • Concept-led product development of new digital tools and features for flugger.com, in close collaboration with internal stakeholders

  • Development of specialised custom ChatGPT assistants to support internal workflows and creative processes

Design Letters

Graphic Designer
2016-2022

  • Layout and design of products (product development, packaging)

  • Layout and design of catalog every 6 months

  • Development and execution of DESIGN LETTERS’ website

  • Daily work in cms Magento, WordPress & Shopify

  • Daily communication/coordination with purchasing, customer service and the marketing departments

 

BR & TOYS’R’US TOYS (TOP-TOY A/S)

Digital Designer/Graphic Designer
2011-2016

  • Layout and design of online campaigns (banners, special and landing pages)

  • Design of POS material for five countries on two brands

  • Responsible for layout and graphics of news emails

  • Design of TOP-TOY’s product brand websites

 

GN NETCOM (JABRA) GLOBAL MARKETING

Digital Designer/Graphic Designer
2011-2011

  • Responsible of both online and offline design

  • Development of INSTORE/POS marketing material for global and local campaigns

  • Daily use of the design manual implementation (EMEA)

  • Development of common branding guidelines for Jabras two divisions (B2C & B2B)

ARTIFICIAL INTELLIGENCE FOR COMMUNICATORS

Peder Hammerskov, DMJX

Dec. 2024

  • Understanding AI Technology: Gain insight into the history, development, and practical applications of artificial intelligence, specifically in the field of communication. 

  • Learn to create texts and visuals using generative AI tools, with a focus on crafting effective prompts for advanced outputs.

  • Ethical and Critical Perspectives: Explore the ethical challenges and limitations of AI in communication while developing a critical approach to its integration.

  • Organizational Readiness: Prepare to implement AI in organizational workflows, ensuring a seamless integration of AI tools in communication strategies.

COURSE IN USERBILITY USER EXPERIENCE

John Paulin Hansen, ITU

2013

  • Identify issues

  • Data collection and analysis

  • Evaluation of user-friendly websites

3-YEAR BACHELOR IN GRAPHIC COMMUNICATION

The School of Visual Communication, Haderslev

2007 – 2010

  • Graphic design, concept and campaign development, digital communication, branding research, analysis and communication strategy, development of logos, corporate and visual identity, branding and campaigns.

  • 3 months’ internship at an advertising agency

  • 3 months’ internship at a design agency

  • Exam in PrePress, font design and development of campaigns