I’m a Senior Graphic Designer with a strong conceptual mindset and a passion for creating visual ideas that are both strategic and beautifully simple. I work across branding, campaign development, digital design, and product-focused creative work — always with a clear understanding of how visual communication shapes real user experiences.

I integrate AI and custom GPT workflows into my creative process — not as a replacement for design craft, but as a way to strengthen it. From early ideation and prototyping to content development and workflow optimisation, these tools help me move faster and explore more creative directions.

Core strengths

• Concept development & visual identity
• Campaign design (SoMe, digital, print, in-store)
• UI/UX sketches and prototyping in Figma
• Creative direction and layout across digital and physical touchpoints
• AI-supported ideation and workflow development

Tools I use daily

Photoshop, Illustrator, InDesign, Figma, Midjourney, ChatGPT / custom GPTs, HubSpot, WordPress

Also experienced with

Keynote, PowerPoint, Excel, Microsoft Office

I’m driven by curiosity, collaboration, and a desire to push creative boundaries — combining strong visual craftsmanship with modern, efficient workflows.